The Social Web: A Healthcare Disrupter
It’s been difficult to disruptively innovate healthcare because of two barriers: knowledge and culture
Knowledge has been commodotized
The cultural barrier has been more resistant because of social and privacy norms
It is, however, becoming culturally acceptable to socially talk about illness (see Patientslikeme and DiabetesMine for just two examples) and a major resetting of privacy is underway (compare what your friends on Facebook or followers on Twitter over and under the age of 30 are sharing)
The social web will innovatively disrupt healthcare not because of the way it will change healthcare but the way it is changing us
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