Healthcare Innovation by Design

Video:

What are consumers’ care environment and service clusters?  What are providers’ care environment and service clusters?  How can we uncover those cluster preferences and design care environments and service models that fit them?  How do we uncover preferences early in the care experience and direct consumers and providers to environments and service models that best fit their preferences?

Ask any one who works in healthcare, uses healthcare or knows someone who does.

Most of the time, you will hear that healthcare experiences (for care providers AND consumers) are

Complex

Stressful

Difficult

Error-prone

User-unfriendly

Instead of being

Simple

Healing

Intuitive

Safe

User-friendly

CARE DELIVERY IS IN NEED OF DESIGN

Three factors are increasing the urgency of this need

Demographics

Scientific discovery on turbo charge (learn why)

Unsustainable financial model

I’ve been looking very hard for a long time and I can’t find a program for training CARE DESIGNERS.

I googled (the gateway to omniscience) “Care Designer”.  Google suggested “Car Design” and provided links to healthcare architectural design, hair care design, lawn care design but nothing on HEALTH CARE DESIGN.

I don’t mean to imply that there are no Care Designers.  In earlier blog posts, I’ve written about great work that is being done.  In Europe, Australia and in the United States.  Given the scope of the work to be done, however, we’re not moving fast enough.

We need to MASS PRODUCE Care Designers.  We need a lot of them.  We need them in hospitals, clinics, EHR companies, medical device manufacturers, pharmaceuticals, managed care, healthcare research centers,…

Some pioneering programs are starting to emerge.  I recently talked to Linda Mottle with the Center of Healthcare Innovation and Clinical Trials at Arizona State University.  They’re doing GREAT WORK! Peter Jones is also writing a very good book on the subject.

Many questions remain to be answered, however.  What is the right knowledge base and skill set that Care Designers need?  How do we create the motivation for academic institutions to implement those programs and for healthcare organizations to hire their graduates?  And many other questions.

We need to start working on answering these questions.