GE Transforms Ultrasound Technology: From Intimidating to Intimate
By miniaturizing the ultrasound machine, in addition to all the obvious benefits, GE could be transforming the care exprience itself, not just its accessability. When the machines are huge; are housed in healthcare temples; and operated by unfamiliar technicians, the care experience is intimidating. But when the device is as friendly as the cell phone; is operated by your own physician; in the familiar surrounding of your home or physician office, the exprience could be much more intimate. We need to take advantage of this opportunity to design care expriences that are as elegant as the technology.
