Roger Martin - Why Design Thinking is the Next Competitive Advantage
Roger Martin, Dean of the Rotman School of Management at the University of Toronto shares the main themes (video) of his new book “The Design of Business: Why Design Thinking is the Next Competitive Advantage”. The concepts of the Knowledge Funnel and Reliability/Validity Balance are especially important to the healthcare innovator. Exploring the effects of the reimbursement system on the incentive of moving down the Knowledge Funnel would be particularly useful. Sam
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